I just watched a video that Google Analytics uploaded to their YouTube channel on the subject of multi-channel funnels. I like the video because it simplifies what is probably one of the least known about, but increasingly important aspect of sending traffic to websites. An old manager of mine once told me : If you ...…
When I talk to many of my industry friends and ask them which attribution model they use, I get a combination of rolled eyes, shrugged shoulders and very occasionally I will get someone brave enough to answer and they almost exclusively will say last click wins. In this article I am going to show you ...…
I spoke at Pubcon last year and had the pleasure of meeting Arnie Kuenn who is the President over at internet marketing company Vertical Measures, based out of Arizona. Just before the Christmas break Arnie asked me to take part in a Hangout to discuss the topic of Best Practises for implementing AuthorRank which is ...…
In 2000 I took the skills I had learned in pay per click advertising and set up an agency to manage pay per click campaigns for companies. Google Adwords didn’t exist. The dominant pay per click engines were GoTo.com (soon to become Overture) and Espotting (which later became Miva). When Google entered the fray, their ...…
I posted this over on a Google+ Community but felt it important for anyone that does hangouts to understand the technical aspects and minimum requirements you need in order to conduct successful Google+ Hangouts On Air. The Google Hangouts On Air technical guide is an official guide from Google. It’s got some great information on pre and ...…
Today is a big day for me. I finally made it. A few months back I went into Chapter 11 Administration with Facebook. I had already quit all the groups I belonged to (around 25). I had stopped accepting new friend requests, I stopped wishing people a happy birthday. A couple of weeks ago I ...…
If you are a media buyer, you need to have the right tools, to help you to make the right decisions on which publisher sites you should promote your products or services on. One of the most effective ways of doing this is to spy on your competitors, find out what they are doing in ...…
In the past few years one of the biggest areas of growth in digital marketing has been in behavioural targeting. Advertisers can create an audience based on their previous behaviour, interests and interaction with a website. They can then create an advertising campaign to retarget that group of individuals who have shown certain behavioural or ...…
We’ve all seen the Wayne Gretzky phrase coined above. “The Great One” probably gave it out as a throwaway statement. Many online (and offline) marketers have tried to live by the words and try to “skate” where the puck is going. Most of them fail. I fail. I fail often. But, I fail QUICK. And ...…
I bet you are here thinking that you are going to get the complete lowdown on writing a proposal….. wrong!! I’ve been asked by a few prospective new clients to submit a business proposal and I have resisted the temptation to say no and pushed the cynicism of their motives for asking to one side ...…
