How To Make Attribution Models Work For Your Business

When I talk to many of my industry friends and ask them which attribution model they use, I get a combination of rolled eyes, shrugged shoulders and very occasionally I will get someone brave enough to answer and they almost exclusively will say last click wins. In this article I am going to show you…

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Where Is The Puck Going To Be?

We’ve all seen the Wayne Gretzky phrase coined above. “The Great One” probably gave it out as a throwaway statement. Many online (and offline) marketers have tried to live by the words and try to “skate” where the puck is going. Most of them fail. I fail. I fail often. But, I fail QUICK.

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