Best Practises for implementing AuthorRank

I spoke at Pubcon last year and had the pleasure of meeting Arnie Kuenn who is the President over at internet marketing company Vertical Measures, based out of Arizona.

Just before the Christmas break Arnie asked me to take part in a Hangout to discuss the topic of Best Practises for implementing AuthorRank which is a topic of much discussion, mainly around authorship of individuals, although today Mike Arnesen who works over at Swell Path posted about AuthorRank for Brands and if you watch this video for individuals and read Mike’s post you should be good.

What’s been your experience of implementing AuthorRank?

I’m particularly keen to hear from owners of multi-person blogs, or where there are many people from the same company contributing content around the interwebs how are you tackling the subject?

In the video AJ Kohn talked about training companies on how to do that, would a definitive guide be something of interest?

Sadly, Mark Traphagen, who I also consider to be one of the leading authorities on the subject (along with AJ) was scheduled to be on the hangout and got called into a meeting at the last minute so wasn’t able to make the call, so that meant more air time for AJ, Arnie and myself to discuss AuthorRank.

Arnie also had some technical issues which meant AJ and I only stayed in the film strip, but you can hear what we have to say loud and clear.

The official Google Authorship page will explain the methods you can adopt.

2 Comments

  • Dallas McMillan

    Reply Reply January 26, 2013

    Great piece guys, this is a really interesting area which will have significant implications in publishing and marketing.
    In terms of content ownership it won’t be long before Google chooses to analyse the writing style and discern the true identity of an author if a company tries to re-attribute authorship.
    Here’s to an unfair advantage for better educated companies.

  • Jim Banks

    Reply Reply January 26, 2013

    Google were late to the party on this, so they had no choice but to rely on third parties for confirmation that a site or person was verified.

    There was a time when a Yahoo Directory listing and DMOZ directory listing would give you a Page Rank of 4. This was because Google knew that a real person had visited the site in question and verified the information, but it was still a third-party.

    With Google+ and Zagat they now have the information “in-house”.

    It is interesting for sure @influential:disqus but it’s still a “work in progress” I am sure some issues will still mean inconsistent results, but if authors and publishers follow the right process then at least they have a better chance of getting that authority they desire.

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