What is Google Adwords Express?
Google Adwords Express is particularly useful for small businesses with limited budgets, who don't have the time to manage full scale campaigns.
Think of it as pay per click advertising on stablisers.
Unlike Google Ads where you choose keywords to bid on, with Adwords Express Google decide which keywords you show for.
You have the option to not show for keywords Google Adwords Express matches your business for as negative keywords, if their matching is not what you were expecting.
This can be a little bit inefficient, because you will still get charged for the clicks they send to the the mismatched terms.
What if I don't have a web site?
Google Adwords Express might also be of benefit to those businesses that do not have a website of their own.
You can effectively use a Google+ page or have the ads lead right through to a phone number of your choice.
This is particularly helpful if you are a small service business and out a lot where you might want any inbound leads to come to you via telephone.
Here is a video showing how you can easily get your small business online with Google Adwords Express.
If you'd like to discuss if Adwords Express or Google Ads is going to be right for your business, then let's talk.
