Google Tag Manager

Google Tag Manager Solutions

This solution is probably the hardest to explain why you might need it, but often it's where a lot of the magic happens.

We'll explain.

Chances are you work with a complex team of people who are involved in one way or another with the creation of your client facing web site.

You likely have marketing people, design people, web developers, UX contractors (user experience) all controlling what happens on your site.

One of the cornerstones of any successful traffic acquisiton activity is the ability to log and report on what those visitors have done, where they came from, what device were they using and other pertinent pieces of information.

In order to get some of that information many solution providers will give your marketing team tags, which are in laymans terms small pieces of code, either in javascript or some other type and there will be instructions to place this code on specific pages.

What then happens over time is that the code embedded on the page makes the page load slower. If someone updates the page and there was code there that is removed then certain items of tracking will stop working.

It's a data integrity issue.

The idea behind a Google Tag Manager container is that this is like a storage facility where all of the separate items of code, or tags, can be stored.

Triggers can be set up to dictate what pages the tags fire on.

Variables can be set up so you can extract information from certain pages and make them available to other tags. Examples of this might include the transaction ID and the transaction total of an ecommerce purchase.

Spades Media have been discovering more and better ways to deploy code, efficiently, effectively and the result is that code looks neater, pages can potentially load quicker and the underlying data you can capture means you are able to generate more sales, with less effort.

As part of our Tag Manager set up process we :

  • Complete a detailed Google Tag Manager Audit
  • Configure Tags than can be removed from hard coding to fire from the GTM container
  • Setup logical triggers, so that if code doesn't need to be shown on a page it won't
  • Setup built in and custom variables to capture a detailed dataLayer configuration for use with platforms like Google Adwords, Facebook Ads

So, if you want to discuss auditing or setting up Google Tag Manager as a standalone solution that is perfectly acceptable, but we find it's a great starting point towards a more robust performance marketing strategy.

We can also provide GTM Training if you think it would benefit your in-house team.

If you are up for a discussion on how to get best in class Google Tag Manager set up for your business, then hit the Get In Touch button below, fill in your details and we can start talking.

Look forward to speaking to you. 

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