Upload Bing Ads data to Google Analytics using Supermetrics

Posted by Jim Banks on 15-Jun-2018 21:11:01

A single version of the digital truth is the holy grail for digital marketers.

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Topics: google analytics, supermetrics, bing ads

Google Partners vs. Facebook Marketing Partners

Posted by Jim Banks on 23-Mar-2018 12:28:54

On Wednesday 21st Match the Google Adwords product team did a Livestream entitled

"How to successfully transition to non-last click attribution model"
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Topics: Facebook Ads, Google Adwords

How To Create A Click-to-Call Campaign in Basis DSP

Posted by Jim Banks on 20-Nov-2017 09:15:00

















What is a click-to-call campaign?

Depending on the type of business you are running there are times when getting people to call you directly on the phone might be a good thing.

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Topics: basis dsp, display ads, click to call

10 Steps You Can Take To Spy On Your Competitors Facebook Ads Strategy

Posted by Jim Banks on 03-Aug-2017 16:50:01

I used to be a competitive swimmer.

My coach at the time told me to only focus on what was happening in my own swim lane and not worry about what others were doing.

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Topics: Facebook Ads

Jim Banks SAScon Keynote - June 2016

Posted by Jim Banks on 30-Dec-2016 12:35:35

As 2016 draws to a close I wanted to thank everyone I've had the opportunity to talk to this year.

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Topics: Speaking