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Pinterest has an ad solution?
That is the question we almost invariably get asked when we are fact finding and talking to online retailers.
Pinterest's ad solutions started to take shape in late 2013 and has slowly been gaining traction since then.
The appeal of Pinterest generally lends itself to certain types of businesses being a better fit for advertising on Pinterest.
Those are typically online retails who have products that appeal to a female skewed audience, aged 25-50 with interests in fashion, food, home, lifestyle, arts, crafts.
Generally speaking your greatest success with advertising on Pinterest is going to come from understanding who your audience is, implementing the correct pixel tracking events and use your audiences gained elsewhere to continue the dialogue over on Pinterest.
Some might call that remarketing, we call it common sense.
If you create your granular audience elsewhere (say Google Ads or Facebook Ads) and then layer in the targeting that you are able to use from Pinterest you'll be in much better shape than just trying to promote pins.
Pinterest advertising is perfect for business to consumer advertisers looking to sell products online and as an integral part of an overall digital marketing strategy.
If you get to understand your audiences with CRM Integrations things really start to get exciting.
Because of our media buying expertise on other social media platforms including Twitter Ads and Facebook Ads we are better equipped to deliver great results right out of the blocks.
Businesses of all sizes are wondering how they can leverage Pinterest Ads, but they don't understand how it could help their business or how to get started.
We can help fill that knowledge gap.
So, if you are interested in a discussion on how Spades Media can use Pinterest Advertising to drive traffic and sales for your business, then we should talk.
For prospective Pinterst advertisers we offer a 15 minute consultation where we will answer questions you have about Pinterest Advertising, ask you questions on what you've done historically and come up with suggestions on why things might not have worked so well in the past.