Programmatic Advertising

It's more than simple display ads.

 

The programmatic advertising space is for sophisticated advertisers

 

Here at Spades Media, we create media plans designed to not only reach your audience but achieve your digital goals.

We focus on driving brand awareness, site traffic or on-site actions across desktop, smartphone, tablet and connected TV's.

Our media plans are designed with your specific goal in mind and do not assign a set number of impressions or budget to each tactic.

Instead, we rely on real-time data that allows our team to determine which tactics are driving success most often and deliver accordingly.

Our technology combined with our expertise will help drive results for your business across the entire digital landscape.

Online advertisers who demand high volumes of traffic, leads and sales often run out of runway when it comes to media plans.

They deliver great results on Facebook Ads and Google Ads and assume their work is done.

What happens then?

When you max out on Facebook Ads or Google Ads you might think you've hit the ceiling and there are no more options available.

But your audience doesn't stay on Facebook and Google.

They visit a number of sites, and if you have not included programmatic display and native ads into your media mix, then your advertising message stops.

The display advertising ecosystem on the surface seemed incredibly simple.

You had people looking to buy traffic and you had people looking to sell traffic.

But buying traffic at scale was difficult.

You had ad sales houses representing the sellers of the traffic, you had agencies representing the buyers of the traffic and they would combine forces to establish what traffic would cost, fill in Insertion Orders, fax them (yes fax) to each other, run the traffic, see what happened and then all go down the pub right after work for drinks.

Buyers were paying more for premium traffic and sellers were getting less than the traffic was worth and had a lot of unsold or remnant inventory that went for pennies.

So, when the opportunity came to use computer-based methods to buy and sell traffic, a lot of Venture Capital money found it's way into the ecosystem.

Trying to unravel that ecosystem has kept the programmatic advertising team at Spades Media busy.

If you look at the latest Display Lumascape you can see the complexity of the ecosystem.

It would be foolhardy of anyone to try to forge relationships with all the vendors on this chart, but, suffice to say it is a lot easier to buy display advertising at scale now than it was back in the day.

There is massive uplift if you combine your first party data (the data you know about your own visitors) with third party data (the data other people know about your visitors) to provide better ad targeting at scale, using machine learning and automation and in doing so creating a better user experience.

As an example, if you were selling tickets to the Superbowl, the value of someone taking an executive box might be greater than someone looking for seats in the nosebleeds.

At Spades Media we use a number of proprietary techniques and the very best solution providers from the Programmatic Advertising ecosystem to generate traffic, leads and sales for clients, at scale.

We use these platforms on a direct or indirect basis to assist us to deliver consistently high returns.

We focus our efforts on defining the strategy and then let the experts that work on the buying side do what they are good at.

All the while we keep an eye on the stats and keep the performance honest and moving in the right direction.

We use these platforms effectively because we've worked out how to create the right combination of first and third party data.

We layer in weather data, demographic data, psychographic data and then add in our advanced media buying techniques and those of our partners, to deliver the right volume, right quality and best priced visitors to your site, to meet your target objective.

When we find successful sources, we double down on those and try to find more of them.

Over a short time frame we refine the media mix and reduce wastage.

Jim is a well-respected leader of search globally and we are thrilled to be working with him. We highly recommend Jim Banks of Spades Media.

Phil Leahy

CEO, Retail Global

Spades Media provide a comprehensive hand holding solution. They get the job done and are polite, friendly and very helpful. Thanks Jim for a great service.

Stephen Mistretta

CEO Principled Finance

Some of the great companies we work with