Steps to take to install the Google Tag Manager tracking code on your website
The methods you take to implement Google Tag Manager on your site depend on which platform your site uses.
In all cases, the important point is that the tag code must be on EVERY page of your site, in order for any tags you want to fire to work.
This includes any sub-domains, web versions of emails or pages hosted on landing page creation tools.
Google provides a quick-start guide on the steps to take to install the tag correctly.
There are two snippets of code that need to be placed.
There are two places you can get hold of your site specific code. Watch the video below to learn the two places.