Correct tagging in Facebook Ads ensures that any campaigns you run are correctly reported in both Facebook Analytics and Google Analytics.
3 min read
On Wednesday 21st Match the Google Adwords product team did a Livestream entitled
"How to successfully transition to non-last click attribution model"
1 min read
I used to be a competitive swimmer.
My coach at the time told me to only focus on what was happening in my own swim lane and not worry about what others were doing.