17 min read

How To Prevent Your Facebook Ad Account Being Disabled

By Jim Banks on 08-Nov-2019 12:18:23

One of our clients got a Facebook Ads account disabled today.
 
We manage their Google Ads, Microsoft Ads, set up targeting and tracking but they manage their own Facebook Ads. 
 
We have access to their ad accounts to do report creation and tracking.
Topics: facebook ads editorial compliance
7 min read

How To Crush Your Lead Target At Inbound 2019

By Jim Banks on 11-Jun-2019 14:06:59

When Facebook took away the ability for advertisers to create granular audiences to target, partly on the back of the Cambridge Analytica scandal, a lot of Facebook advertisers assumed it was game over.

Topics: hubspot display ads
1 min read

Granting Account Manager access to LinkedIn Ads

By Jim Banks on 10-Feb-2019 22:25:09

These are the steps you need to go through in order to provide Spades Media with the relevant access to setup LinkedIn Insights, LinkedIn Ads and LinkedIn Remarketing

 If you are an existing LinkedIn advertiser login to your account at https://www.linkedin.com/ad/accounts

Topics: linkedin lead generation
1 min read

Granting admin access to YouTube

By Jim Banks on 10-Feb-2019 22:20:31

These are the steps you need to go through in order to provide Spades Media with the relevant access to manage YouTube Ads, link your YouTube account to your Google Adwords account and help grow your YouTube audience and revenue.

In order for us to optimise YouTube advertising campaigns, link your Adwords account and ensure best practise for all YouTube videos created we need to be added to your YouTube account as a Manager.

Topics: video youtube
1 min read

How To Add Google Tag Manager To Your Site

By Jim Banks on 10-Feb-2019 22:16:10

Steps to take to install the Google Tag Manager tracking code on your website

The methods you take to implement Google Tag Manager on your site depend on which platform your site uses.

Topics: gtm
2 min read

Granting admin access to Magento

By Jim Banks on 10-Feb-2019 22:11:38

These are the steps you need to go through in order to grant access to get help with your Magento 1 or Magento 2 account.

This will enable us to configure remarketing and abandoned cart workflows.

If your ecommerce platform is Magento then login to your account at the URL you would normally access the account.

Topics: magento ecommerce
2 min read

Granting admin access to Shopify

By Jim Banks on 10-Feb-2019 22:08:41

These are the steps you need to go through to provide access to manage your Shopify account, enabling us to configure remarketing and abandoned cart workflows.

Please see this article from Shopify on setting up collaborator accounts for your Shopify Store to Spades Media via their Partner Account.

Topics: ecommerce shopify
3 min read

Tagging Parameters in Facebook Ads

By Jim Banks on 10-Feb-2019 22:04:37

Correct tagging in Facebook Ads ensures that any campaigns you run are correctly reported in both Facebook Analytics and Google Analytics.

Correct tagging in Facebook Ads ensures that any campaigns you run are correctly reported in both Facebook Analytics and Google Analytics.

Topics: facebook ads
1 min read

Granting Admin Access To Google Tag Manager

By Jim Banks on 10-Feb-2019 22:00:01

These are the steps to take when granting access to your Google Tag Manager account to a third-party

Visit https://tagmanager.google.com/

Topics: gtm
9 min read

7 Little Known Secrets for Building Leads On Twitter

By Sharel Omer - CEO & Co-Founder at Commun.it on 28-Aug-2018 12:00:00

What’s the point of building visibility for your brand if it doesn’t convert into sales?

You hear all the time how important it is to be on social media platforms like Twitter.

And it’s all because it boasts a whopping 330+ million monthly active users.

But what does this translate to for your business’s revenue?

Topics: social media twitter lead generation
2 min read

How To Manage Your Skills And Endorsements On LinkedIn

By Jim Banks on 20-Aug-2018 13:05:22

A quick video to show you how you can get more endorsements on LinkedIn and prioritise your top three skills that you feel are the most important for you to be known for.

Topics: linkedin endorsements
3 min read

How to Upload Microsoft Advertising data to Google Analytics using Supermetrics

By Jim Banks on 15-Jun-2018 21:11:01

A single version of the digital truth is the holy grail for digital marketers.

Topics: google analytics supermetrics bing ads
3 min read

Google Partners vs. Facebook Marketing Partners

By Jim Banks on 23-Mar-2018 12:28:54

On Wednesday 21st Match the Google Ads product team did a Livestream entitled

"How to successfully transition to non-last click attribution model"
Topics: facebook ads google ads
2 min read

How To Create A Click-to-Call Campaign in Basis DSP

By Jim Banks on 20-Nov-2017 09:15:00

 What is a click-to-call campaign?

Depending on the type of business you are running there are times when getting people to call you directly by phone might be a good thing.

Topics: basis dsp display ads click to call
1 min read

10 Steps You Can Take To Spy On Your Competitors Facebook Ads Strategy

By Jim Banks on 03-Aug-2017 16:50:01

I used to be a competitive swimmer.

My coach at the time told me to only focus on what was happening in my own swim lane and not worry about what others were doing.

Topics: facebook ads
2 min read

Jim Banks SAScon Keynote - June 2016

By Jim Banks on 30-Dec-2016 12:35:35

As 2016 draws to a close I wanted to thank everyone I've had the opportunity to talk to this year.

Topics: speaking
1 min read

How Does The Composition Feature In Hubspot Work?

By Jim Banks on 21-Dec-2016 16:55:41

The new Composer is a feature that allows teams to collaborate on a piece of content together and then upload it to the blog when they are happy with the look of it.

Topics: hubspot
3 min read

3 Ninja Tricks You Should Use For More LinkedIn Endorsements

By Jim Banks on 20-Dec-2016 16:02:44

About 3 years ago LinkedIn endorsements changed from the long-hand version to the shorter, more controversial version.

Topics: linkedin endorsements
1 min read

Facebook Ads Pinterest Board

By Jim Banks on 01-Dec-2016 13:00:10

Facebook Advertising is an incredibly fast growing channel for Spades Media.

Topics: social media facebook ads
1 min read

When Is The Best Time To Post On Social Media?

By Jim Banks on 17-Dec-2015 12:57:08

This has been my most pinned pin over on Pinterest.

Topics: social media
1 min read

How To Get Your Business Online Using Adwords Express

By Jim Banks on 04-Dec-2015 16:16:07

What is Google Adwords Express?

Google Adwords Express is particularly useful for small businesses with limited budgets, who don't have the time to manage full scale campaigns.

Topics: ppc google ads