A single version of the digital truth is the holy grail for digital marketers.
3 min read
How To Upload Microsoft Ads data to Google Analytics via Supermetrics
By Jim Banks on 15-Jun-2018 21:11:01
Topics: google analytics supermetrics microsoft advertising
3 min read
Google Partners vs. Facebook Marketing Partners
By Jim Banks on 23-Mar-2018 12:28:54
On Wednesday 21st Match the Google Ads product team did a Livestream entitled
"How to successfully transition to non-last click attribution model"
Topics: facebook ads google ads
2 min read
How To Create A Click-to-Call Campaign in Basis DSP
By Jim Banks on 20-Nov-2017 09:15:00
What is a click-to-call campaign?
Depending on the type of business you are running there are times when getting people to call you directly by phone might be a good thing.
Topics: basis dsp display ads click to call
1 min read
10 Steps You Can Take To Spy On Your Competitors Facebook Ads Strategy
By Jim Banks on 03-Aug-2017 16:50:01
I used to be a competitive swimmer.
My coach at the time told me to only focus on what was happening in my own swim lane and not worry about what others were doing.
Topics: facebook ads
2 min read
Jim Banks SAScon Keynote - June 2016
By Jim Banks on 30-Dec-2016 12:35:35
As 2016 draws to a close I wanted to thank everyone I've had the opportunity to talk to this year.
Topics: speaking
1 min read
How Does The Composition Feature In Hubspot Work?
By Jim Banks on 21-Dec-2016 16:55:41
The new Composer is a feature that allows teams to collaborate on a piece of content together and then upload it to the blog when they are happy with the look of it.